Some random thoughts.
30 Jan
So it’s Friday again. Maybe it’s just me but there seems to be less than 60 minutes in an hour and 24 hours in a day recently. It’s been a very interesting week, with triumphs, tragedies, frustrations and breakthroughs in seemingly equal measure. We’ve received fantastic news, had a bad knock, done (and presented) some awesome work, on both a speculative basis and for actual live projects, and seen our influence in the UK design press and local TV grow – so all in all, a good week.
This morning saw further coverage on the Enquiry into the Past report, (a Whitenoise project) and some critical press over the new BBC Northern Ireland ’sub-brand’ (not us), also launched this week. At the same time Mark Canavan, Rory Jeffers and me were presenting concepts for a new corporate identity project to a district council department and found ourselves discussing with the client the whole thorny issue of logos that look like other logos – the Belfast ‘B’/Devon and Cornwall Food and Drink Association logo(s) being the most recent and high-profile.
We can all think of many instances of logos that suspiciously/unfortunately bear striking resemblances to each other, or which are new but definitely unimproved replacements for timeless classics, or are just ill-conceived, badly designed and hastily implemented – for what seems at times to be ‘unrealistic’ fees – and all of which leave us as a profession open to sometimes justifiable criticism.
Rather than dwelling on this I think we have a golden opportunity here to produce some absolutely first rate work, without taking short cuts or employing lazy thinking, and show business, consumers and society in general that excellent, well-thought out, intelligently applied graphic design can play a massive part in driving the economy through the current recession.
Let me say that I am immensely proud – firstly of Whitenoise and the amazing talent we have, but also of some of the fantastic design work I see every day produced by our competitors and peers – and believe that here in Belfast (and Northern Ireland too) we have nothing to be ashamed of in our industry – but I also have to say that I have on occasion seen work that lets us all down. So come on guys, let’s show the big names in London what can be done right here.













