The story of Whitenoise begins with the Two Marks, Mulholland and Case, who first met in the Spring of 1996. Four long foundational years saw them establish a relationship and understanding of their individual strengths and character, which provide the backbone and guiding compass for Whitenoise to this day.
A gregarious non-designer with a background in marketing and a passion for boating and a grouchy, anti-social and highly opinionated design nerd from the north of England may seem strange business partners, but the Two Marks have achieved perfect balance, not only in their own relationship but in their development of the inclusive and empowering culture of Whitenoise, which is one of the studio's key strengths.
It's often said that the best business partnerships are like marriage, and while Mark C loves to spend money on fancy new computers, it's always Mark M who carries the trash out. Go figure.